design, engineering, strategy - and the friction between them. written when something is worth saying.
Getting more senior was supposed to mean having more of the answers. It meant ending up in more rooms where I didn’t, and arriving there faster.
brand, design system, site, blog – the full build and what held it all together
not the tools – what shifts when subconscious constraints stop being invisible
on coming back to building independently after a long gap, and what finally closed it